10 Things You Should Know Before You Name Your Business

1. Target Market: Research by international marketing agencies has proved that businesses should spend a considerable amount of time and money to know the demographics of their target market. This not only enables the business to understand their market but also enables them to develop a business name that is most appropriate for their business.

2. Competition: When you are naming a business do not get influenced by your competition and do not be a wannabe. Always remember that your business offers something unique and the name of your business should be able to communicate this fact to your clients. Studies have shown that businesses that have names similar to the first 4 entrants in the industry do not last long.

3. Product: There should be some relevance of the name that you select for your business. In the day and age of Digital marketing, domain names, SEO and SEM selecting a name that is not even remotely related with your business can hurt your sales figures.

4. Unique: Select a name that sets you apart from the pack. This does not mean picking up a synonym. Consult a professional. There are several Branding Agencies with in-house knowledge tools that can guide you towards the most appropriate name. You pay a professional to design a logo, might as well pay a professional to develop a handcrafted name, which will be the foundation of your brand identity.

5. Difference: Naming a business is different from naming a product. The name of the business should be related to the industry that you plan to operate in. it should be broad and holistic in nature. Whereas the product or the service that you plan to name should be related to the need that you are planning to cater to or the gap in the market that you are planning to cover.

6. Imaging: The Name of your business, product or service will result in creation of an image in your prospective consumer’s mind. What image does a Rolls Royce create and would it have been the same had it been called Toyota? Marketing Gurus across the world use this technique to guide startup’s and entrepreneurs to come up with a name for their business that creates a brand identity inline with their business.

7. Recall: The top of the mind recall of the brand is embedded in the name of the business. Empirical studies done by leading brand agencies across the world have proved that your target audience is most likely to recall the name of your business before they recall the logo of your business.

8. Farsighted: You may launch 10 services over the course of the existence of your business so do not focus on the 1st one you are launching while you name your business. Businesses across the world have had to spend millions of Dollars to rebrand after they have renamed. This logic applies to all businesses irrespective of the nature or size of your business.

9. Interplay: The name of your business is connected with the tag line you will choose, the logo of your business, the color combination of Logo and depending on the nature of your business even your letterhead, stationery and visiting cards of your employees. The dots need to be connected by a professional before the business is named. Rolling Stones in Green would not leave the mark that it does in Red. Always keep in mind that Naming a business is like laying the foundation of the company. There is a specialty in Marketing called brand architecture that delves upon the scientific nature of Brand identity and the subliminal, conscious and unconscious impact that a business, product or service name has on the human mind.

10. AIDA: The name of your Business should gather Attention, create Interest, elicit a Desire of owning the brand and result in the Action of purchase. The name should result in completion of all 4 steps.

5 Tips For Women Returning to School

Tip 1: Develop a mind-set to complete your goal.Before you even get started you need to focus on not only going back to school, but also completing school. Make up your mind that in spite of anything you face you are going to be dedicated to obtain your certificate or degree! Your mind can definitely be a battleground when you are returning to school, it will tell you all of the reasons that this choice won’t work, and this leads to self-sabotage. It can work and you can do it! To many times we focus on the reasons that returning to school can’t be done, instead of the reasons that it can be done. So decide right now to develop a mind-set to succeed as you embark upon your dream of pursuing your education.Tip 2: Don’t look at the big picture, but take it day by day.Instead of looking months or years down the road, take it day by day. Take smaller steps toward the dream, and that will lead to the big dream! Focus on one class at a time, one day at a time, and before you know it you will be strutting across the stage in your cap and gown graduating!

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Tip 3: Delegate your responsibilities.Before and during school, make sure that you delegate responsibilities to others in your family. Get a “Help mom make it” list together for your mate and children, and have everyone commit to doing something extra around the help to assist in your success. If you don’t have anyone at home, then maybe you can have a friend or someone else step in and help you do small chores and errands. Even if it is perceived to be something small that you delegate, the less you have to do the better. Many times as women we develop the “Superwoman Syndrome” and we feel like we have to do it all, and that is absolutely not true! If you stop to think about it, we have done so much for others that it is our time to help someone help us. Never think that you are being an inconvenience by asking someone to step in and assist you, because those who love you are excited to help you be the best woman that you can be, and that means supporting your dreams and goals!Tip 4: Visualize yourself reaching your goal:Whether you have already returned to school or you are in the process of enrolling. It is imperative to always visualize yourself being successful. Visualize yourself doing well in class, and getting good grades. Visualize yourself completing your program. Visualize seeing your name on that certificate or degree. What you see in your mind, is what you are drawn toward, so always see positive things in your mind and not negative things. This is where the dream board comes in handy. Make a visual board and put a picture of you on it, with a cap and gown on (you can make this on the internet, or using cut outs). Put pictures of the house or car you want to buy after you graduate on it, anything visual related to your goal of completing school should go on your dream board. Write down the reasons that you are going back to school, and the outcomes of your graduating (better job, fulfillment, increase in pay, etc.) Keep a visual list in your purse or wallet and pull it out every day to keep you motivated!

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Tip 5: Refuse to Quit!Returning to school may not be easy, but it is worth it. It is hard trying to raise a family, work, and all of the other things that we do as women, and go to school at the same time. But no matter how difficult it gets don’t quit! Write a contract promising yourself that no matter what comes your way while you are in school you will not give up, sign and date it. Include why you are returning to school, and what your dreams are after you obtain your certificate or degree, also include other things that were challenging in your life, and how you felt once you mastered them. If you just keep pushing through every obstacle you will birth that dream of completing school before you know it!NOW LADIES GO FOR THAT CERTIFICATE OR DEGREE AS IT YOUR LIFE DEPENDED ON IT!

The Energy Healing Power of Natural Medicine

Natural medicine is a system that uses a variety of therapeutic or preventive health care practices such as homeopathy, naturopathy, chiropractic, and herbal medicine. Alternative medicine is also known as traditional, naturopathic, natural or holistic medicine. Proponents of alternative medicine are not refuting the validity of discoveries in and the practical uses of conventional medicine, but are merely trying to put some things into perspective. Due to the widespread interest in natural medicine along with the disappointment and disenchantment with Western medicine, many people, especially in the United States and Europe, where conventional medicine has taken a dominant foothold, are seeking the advice and treatment from naturopathic physicians. These practitioners include herbalists, acupuncturists, naturopaths, chiropractors, and others, who advocate preventative health measures as well as recommend wholesome foods and nutritional supplements for their patients and clients. Considering the growing popularity and effectiveness of alternative health treatments and products, certified and licensed professional practitioners of such medical practices should be given their rightful and respectful place in medical society. Natural medicine has been proven not only to be safe, but more effective than Western medicine in treating many chronic illnesses such as diabetes, hypertension, asthma and many other diseases as well

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The history of Natural Medicine and its roots can be traced back thousands of years to ancient cultures such as India and China. Ayurvedic (E. Indian) and Chinese medicine, along with their diagnostic and herbal systems, are still used in these countries extensively, as well as in the United States, especially in Europe, where alternative medicine is well respected. Chinese herbal medicine has a documented history of over 2500 years in China, and is now widely used by practitioners all over the world. It has been legally practiced in the United States. since the mid seventies by licensed acupuncturists. Homeopathy is also a well-known form of alternative medicine discovered in the 18th century by German physician Samuel Hahnemann, but was practically stamped out in the U.S. in the late nineteenth century by the American Medical Association. In 1938, though, the U.S. Food, Drug, and Cosmetic Act finally recognized homeopathic pharmacopoeia as the legal equivalent of allopathic medicine.Another more contemporary and popular form of herbal medicine, called Western herbalism, can be traced back about two hundred years in America. Samuel Thomson, born in 1769, is considered the father of Western herbalism. He discovered over sixty different medically effective native plants by clinical testing, and on the basis of these findings, devised a theory of disease and botanical drug action. Randy Kidu, D.V.M., Ph.D., writes in his articled entitled A Brief History of Alternative Medicine: “The history of herbal medicine is interesting because herbs have been a part of our diet and pharmacy since man began roaming the earth. Coprophytic evidence (seeds and other plant part(found in preserved fecal pellets) points to herbal use by cavemen. Early herbalists practiced their trade since before recorded history in all parts of the world including China, Egypt, Greece, Rome, Africa, England, the Americas, and Europe. Many herbs are also mentioned in the Bible. Today, based on sheer numbers of folks who use one form of herbal medicine or another, it remains the most-used medicine worldwide.”Twenty-five hundred years after the advent of allopathic medicine, modern medicine is still grappling with the idea that herbal medicine could be an effective treatment, and not just quackery, although thousands of years of recorded history has proved its efficacy. A new model of understanding in medicine needs to be incorporated into the existing allopathic model. Because of the growing popularity and effectiveness of natural medicine, practitioners may eventually be given their deserved place in medical society. The incorporation of natural medical practices into the existing model of conventional Western medicine, including the training of new medical doctors, is now called Complimentary Medicine. In order to solve our health problems, this modern paradigm for treatment in medicine must be promoted. This can only truly emerge when bias, self-interest, greed and discrimination is discarded and diverse medical knowledge is promoted and shared, not only between university trained scientists and medical doctors, but among Alternative Medicine practitioners, philosophers, metaphysicians, and other intelligentsia of society as well.

Skip The Lines – Bring The Amusement Park Right To Your Own Back Yard

There’s no shortage of things to do in Atlanta. From professional sports to amusement parks, there’s something for everyone. In fact, Atlanta is proud to house some of the nations largest amusement attractions, including the ever popular Six Flags Over Georgia. Children (and adults) love the thrill and adrenaline rush of the large roller coasters. However, one thing most people don’t like about amusement parks is the long lines. By the time it’s all said and done, you can spend several hundred dollars for your family to have an afternoon of fun, and only get a few rides in. This year, instead of spending the day waiting in long lines for short rides, why not bring the fun right to your back yard? With today’s technology, you can literally do just that! One of the advantages of living in a large city like Atlanta is that we have large rental companies that can make your special event feel just like a trip to Six Flags… complete with a train and an ice cream cart!

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If you’re trying to replicate the amusement park feel, there are definitely specific items that you’ll want to be on the lookout for. As mentioned previously, ice cream carts and trackless trains help make the special event feel more like a day at Six Flags.In order to make your next special event more special, try some of the following tips:

Head online to do some research on the party rental company that has the selection your looking for. If you want an ice cream cart to complete your theme park adventure, look around until you find what you’re looking for.

Don’t settle for the first website you see. There are literally hundreds of inflatable party rental companies in Atlanta. Keep looking for a website that offers a wide variety of rental items that you’re looking for.

It’s better to rent everything from one company. Renting in bulk can help you save money. Larger companies will offer discounts for larger purchases of multiple units and rental items.

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Having a day of amusement park fun is cheaper and easier than ever before. By bringing the amusement park to your front door by using a party rental industry, you can include more people at a lower price. So next time you’re planning a special day, instead of spending tons of money for just a few people and braving the long lines of amusement parks, invite the whole neighborhood and bring the amusement park right to your own back yard!